Bella Vita Style

The Challenge:
BellavitaStyle is a New York-based fashion, travel beauty and lifestyle blog that was in need of a new logo and social media strategy.


The Solution:
By creating relevant content and an effective media plan, I was able to increase their Instagram followers by 10% in 2 months and their weekly e-newsletter subscribers by 5% in the same amount of time.

For the BellaVitaStyle Instagram, I set up a schedule of 3 feed posts and 2-4 story posts a week to stay at the top of our viewers minds. The posts were mostly focused around the articles published on the Bella Vita Style blog that week. I was also responsible for creating illustrated maps using Procreate and Canva to correspond with featured travel guides for cities around the world that included the area's chicest restaurants, shops, hotels, and activities. This social media strategy proved to be very successful for the short amount of time that I worked with this wonderful company.


Insights:
BellaVitaStyle's target audience is mostly females between the ages of 25 and 43 who are interested in travel and all things fashion. Using this information as a guide, I created content for their Instagram page and weekly newsletter focusing on sophisticated, feminine design that was contemporary and eye-catching.

The brand has always used minimalistic styles that incorporate a blush, white and black color scheme; I maintained that look throughout the logo I created for them (seen above) in order to create a cohesive brand image. I then incorporated the logo into their website, weekly e-newsletter and social media content.


Big Idea:
Rebrand Bella Vita Style as a relevant, modern beauty and lifestyle blog.


My Role:
As a marketing intern, I was in charge of...
-Social media design, copy, and management
-Weekly e-newsletters
-Logo creation
-Occasional editorial article assignments


To find out more about this company, check out BellaVitaStyle.com