PAST ROLES

Past & Present Collaborations

COPY & ART

Received company's "Above & Beyond" award within my first 6 months
Delivered engaging and highly creative copy for a diverse array of clients, including multinational advertising agencies, jewelry brands, pharmaceutical companies, and more
Initiated a more efficient internal training program for new copywriters to ensure comprehensive onboarding
Worked closely with graphic designers, videographers, editors, and other copywriters to deliver completed projects across 15+ brands since January 2022

DIMA GHAWI

Designed and edited professional presentations for national conferences, keynotes, and speaking events
Ideated and designed published executive workbooks to be sold on Amazon
Increased social media presence and engagement on multiple platforms, including Instagram, Twitter, Facebook, Youtube, and Linkedin
Managed a Facebook group of nearly 1500 women between the ages of 15 and 60 with regular branded posts

MUSEE MAGAZINE

Increased Instagram and Pinterest followers by over 10% within 3 months
Increased publication sales and subscribers.
Created new media campaigns and digital series that incorporated global artists to widen audience reach.

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BELLA VITA STYLE

Rebranded blog logo, color scheme, and story direction to target desired audiences.
Wrote exclusive BVS articles featuring fashion designers and executives.
Created interactive content that boosted website views.

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EARLY BIRD APP

Designed brand logo, color scheme, and social media strategy.
Created brand packaging and earned media components to establish a positive community reputation.
Strategized digital advertising campaigns including videos and geo-targeting technology.

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MY SPECIALIZATIONS

“The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.” – Leo Burnett